Do you want to start accepting payments in different currencies for your WooCommerce store? WooCommerce allows you to set only one base currency, meaning it is single currency by default. Even though some payment processors like Paypal can accept multiple currencies and automatically exchange to your shop base currency, setting up WooCommerce multi currency support can have some practical advantages. Here are a few of them:
Advantages of WooCommerce multi currency vs Auto exchange
1. Avoid currency misunderstandings
It is always good practice to write the 3 character currency code whenever possible. This is specially true if you are in a country using dollars other than the US. Take for example the case of strawberrynet.com. They offer multiple currencies, but they write the currency as “$”. For many people, this can be interpreted as USD (like I did) and I left the site after thinking their products are incredibly expensive. Here is the screenshot:
See the problem? The currency HKD was autoselected for me and with so much going on on the page I did not notice, therefore I interpreted prices as USD.
With a multi currency plugin, you can easily change the currency sign from “$” to the 3 code letter like USD, AUD, CAD, SGD, etc. saving the customer from possible misunderstandings.
2. Control price display of different currencies
If you are using psychological pricing, then you are better off setting the price for different currencies manually rather than letting the payment processor make an automatic exchange.
For example, say that you are based in the UK and have a product priced at GBP49. An US customer would be presented the total amount of USD70.36 (exchange as of 16/05/2016). This particular product would have been more attractive for US customers if you priced it at USD69, manual prices are easy to set with most multi currency plugins for WooCommerce. For little more than one dollar difference you could increase your conversion rate, resulting eventually in more revenue.
3. Exchange currencies when you choose
Currency exchanges are constantly fluctuating and it might make sense for you to accept and keep a certain currency and exchange it when the conditions are in your favor rather than always exchanging currencies on the fly. If your WooCommerce is set up for multi currency, you can keep all the currencies in Paypal and withdraw them when the exchange rate is most favorable.
Best WooCommerce multi currency plugins
If you are already convinced that a WooCommerce multi currency store is the best way to go, now it’s time to choose what software to use to accomplish this. Here are the most popular WooCommerce multi currency plugins reviewed:
WPML multilanguage and multicurrency plugin (recommended)
Using WPML to enable multi currency in your woocommerce store has two major advantages:
- WPML powers more than 400,000 wordpress sites. They have been around for the longest and you can rest assured that you are in good hands.
- WPML is not just a multi currency plugin, but a whole suite of software that will allow you to expand internationally by adding support for multilanguage too.
This plugin supports all the features you’d expect from a multicurrency plugin, plus some exclusive ones. For example, changing the currency depending on the language of the customer. They also have a smart rounding feature that can automatically create psychological prices
- Most popular plugin
- Best support
- When you purchase a WPML license, the license is for unlimited sites
- Most compatible with other plugins and payment gateways
- Adds support for multilanguage
- Exclusive feature: changing currency based on language
- Exclusive feature: rounding rules for psychological pricing
- Easy to use and configure
- Although not a bank breaker, it is in the upper tier of pricing. It is charged at $79 for the license of 1 year and then renewal of license costs $39. The lifetime license cost $195. Although the WooCommerce multilingual plugin by WPML is listed in wordpress.org free of charge, it needs the paid version of WPML in order to work.
If you are on a budget, you can get basic WooCommerce multi currency support with this plugin. Released in June 2014, this plugin has a good track record of sales and updates.
Although not as feature rich as other WooCommerce multi currency plugins, this one provides everything you need to start accepting payments in different currencies with minimal configuration.
- Cheapest option
- Basic multi currency capabilities
- Lacking filtering of payment processors based on currency, which is a feature often used in multi currency sites
Aelia’s WooCommerce Currency Switcher was one of the first plugins to enable multi currency in WooCommerce. Therefore, they have gone through a lot of optimisation and testing, making sure the plugin’s code is robust. In addition, technical support usually answer your queries within a few hours, so you can have peace of mind knowing your purchase will be well supported.
- One of the first plugins to enable WooCommerce multi currency support
- Good set of features
- Very responsive support
Final summary and table comparison
If you are thinking about going multi currency in your WooCommerce store, we recommend WPML because it provides the most features and have great support (plus adds multilanguage features). However, if you are on a budget, the WooCommerce Currency Switcher plugin by Realmag is a good option to start with. WooCommerce Currency Switcher by Aelia is another good option with moderate price, good set of features and great support.
|WooCommerce Currency Swticher by Aelia||WooCommerce Currency Switcher by Realmag||WPML|
|Automatic and manual prices||Yes||Yes||Yes|
|Currency switcher in front end||Yes||Yes||Yes|
|Automatic currency selection based on location||Yes||Yes||Yes|
|Automatic currency selection based on billing country||Yes||No||Yes (through this plugin)|
|Currency selection via URL||Yes||No||Yes|
|Filters available payment methods depending on the selected currency||Yes||No||Yes|
|Adds multilanguage support||No||No||Yes|
|Filters available currencies depending on language||No||No||Yes|
|Pricing||1 year support: USD65||6 months support: USD23
1 year support: USD29.9
|1 year support: USD79 (renewal USD39).
Lifetime support: USD195
|Download WooCommerce Currency Swticher by Aelia||Download WooCommerce Currency Switcher by Realmag||Download WPML|