During the last 6 months, 77% of online shopping customers abandoned their carts before proceeding to checkout, according to Listrak statistics. That means only 1 in 5 of your customers have made the actual purchase. There lies a big opportunity to get more customers, right?
What if you can find a way to reduce the WooCommerce Cart Abandonment rate and convert more of your visitors into customers? Doing that can double, triple, or quadruple your revenue. Luckily, there are some effective cart abandonment plugins which can help you reduce the cart abandonment rate in your WooCommerce site. Let’s find out which these plugins are and how they can help you reduce the cart abandonment rate.
Paid WooCommerce Cart Abandonment Plugins
Optimonk is a popular choice for reducing cart abandonment and recovering lost sales in your WooCommerce store. There are several effective methods to encourage the visitors to complete the purchase. The true power of Optimonk lies on its unique retargeting feature.
First of all, the exit-intent technology allows you to convert the abandoning visitors into subscribers, customers or potential leads. It is possible to set up timed messages so that you can offer additional facilities like special discounts, free shipping etc. to encourage the customer to continue to checkout. The popups could also be displayed on occasions like scrolling to a specific position, clicking on a predetermined element etc.
It is also possible to offer special coupons though reminder emails. You can make it better by including a time restriction, limited supply or other types of exclusivity to the offer so that the visitor feels more encouraged to complete the purchase as soon as possible.
Onsite retargeting is a notable feature of Optimonk. This feature allows you to direct your visitors to a landing page or lead to other conversion goals. Whenever your visitors show the intention to leave, you can redirect them to a popular post or a best-selling product to keep them engaged with your website.
Another popular Optimonk feature is titled Dynamic Text Replacement. This feature allows you to display custom popups throughout your website based on predetermined variables. By using this feature, you can easily display targeted popups with attractive and relevant offers for the right group of customers.
Optimonk also allows you to increase your sales by adding upsale products. This feature makes it possible to suggest additional accessories, add-ons or other expensive items right before the customer is ready to make the payment.
Along with recapturing the lost sales, Optimonk also allows you to build email list of potential customers. The all-in-one subscription solution makes it easy to capture the name, email address and other details about your customers. You can provide incentives like free e-book, exclusive video etc. to improve the signup rate. Having complete integration with all the popular email marketing services, you can easily connect and segment the mailing lists. As Optimonk is fully compatible with Google Analytics, you can easily track your performance over time.
There are several pricing plans available. The basic one is priced at $29 per month, which includes 1 domain, unlimited campaigns and 5,000 visitors per month. You can get 20% discount by paying yearly. There is also a 14-day free trial to try the service.
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WooCommerce Recover Abandoned Cart
WooCommerce Recover Abandoned Cart is an excellent solution to recover most of your lost sales. Once you install and activate the plugin, this will automatically monitor the abandoned carts and send pre-determined emails to encourage the customer in finishing the purchase.
The plugin allows you to choose the cart time duration for both members and guests. There are various options to define the recover status depending on the actions taken by the user. It is possible to automatically send an email notification whenever a cart is recovered. Visitors can unsubscribe from these cart abandonment emails anytime they want. You can customize the anchor text and description for the unsubscribe link, provide a custom redirect URL after unsubscribing, successful unsubscribe text, already unsubscribed text etc.
It is possible to send the emails only to guests, members or any specific role. There are options to choosing the car link type and the link color. It is also possible to customize the various product information included in the email. You can edit the subject, body message, cart link, status etc. for each email template.
The ‘Cart List’ section will provide a detailed list of all the abandoned carts in your site. Each cart includes the price, username, email address, abandonment date and time, email status, mail sending status, coupon use status etc. Clicking on the product name will display the quantity and price of that specific abandoned cart.
You can include a coupon ion your cart recovery emails. The plugin allows you to provide a prefix for the coupon text, choose the coupon type, set the value and validity, minimum and maximum amount for coupon usage, exclude specific products, category from the coupon etc.
The plugin provides detailed statistics in the ‘Reports’ section. Here, you will find the number of abandoned carts captured, number of sent emails, number of click in the email links, number of carts recovered, total sales amount recovered etc. You can view the list of recovered carts in the ‘Recovered Orders’ section. ‘Shortcodes’ displays all the available shortcodes you can use in the emails and pages.
You can get the plugin for $22.
Abandoned Cart Pro is another excellent solution for recovering lost sales in your WooCommerce website. Once you install and activate the plugin, you will find the plugin options at the WooCommerce > Abandoned Carts page. The landing page displays a graphical presentation of the necessary information including the amount of recovered revenue, number of recovered carts, abandoned orders, number of sent emails, number and rate of emails opened and links clicked. You can view these details for various timeframes including this month, last month, this quarter, last quarter or a custom timeframe.
The ‘Abandoned Orders’ section displays a list of the existing abandoned carts. Each report is accompanied by the necessary information including email address, customer name, total order amount, quantity, abandoned date, coupon details (if used), current status etc.
The plugin also comes with several readymade email templates to send on different time intervals. It is possible to edit these templates or create custom templates of your own. For each template, you can define the sending frequency, sender name and email address, subject, email body, add a coupon code etc. You can send test emails to make sure that all your chosen options are working properly. The list of templates will show the current status, number of sent emails and recovery percentage for each template.
You will find the plugin options at the ‘Settings’ tab. Here, you can define the cut-off time for an order to be considered as abandoned. You can also define the number of days after which an abandoned order will be deleted automatically. Other options allow you to enable email notification for order recovery, coupon tracking, disable cart tracking for registered users etc.
In the ‘Recovered Orders’ section, you can view a list of the recovered orders for various durations like today, yesterday, the last 7, 15, 30, 90 0r 365 days. You can also define a custom date range. Each recovered order includes the customer name, email address, cart abandoned date, recovered date, email sent status, and the total order amount.
In ‘Sent Emails’, you can view a list of the cart abandonment emails which are sent. Each email includes the template name, customer email address, email sent time, open time, and link click status. ‘Product Report’ is an interesting feature of Abandoned Cart Pro. This feature shows the total cart abandonment time and number of recovery for your products.
The single store license of this plugin is priced at $199. This includes 1 year of license and support. There is also a free version of the plugin with limited options.
YITH WooCommerce Recover Abandoned Cart is another popular way to recover the abandoned cart from your WooCommerce store and convert them into sales. The plugin allows you to set a custom cut-off time for a product to be considered as abandoned. It is also possible to choose the duration after which the abandoned carts will be deleted.
When it comes to the guests, you can choose to track them only if they provide their email address. Additionally, it is possible to enable cart tracking for specific roles only. You can customize the sender name and email address for the cart abandonment emails. You can also choose a custom reply address for these emails. For cart recovery notification emails, you can customize the sender name, email recipients and the email subject.
A list of the abandoned carts will be available at the ‘Carts’ section. Each cart includes relevant information like the customer name, email address, total amount, cart status, date and time of last sent email, last update date and time etc. You can also send any of your readymade emails to any customer from this page.
The ‘Email Templates’ section includes all the readymade templates included in the plugin package. You can view the template name, sending pattern, subject, message body, conversion rate and current status for each template. It is also possible to edit these templates, create new template, link a template to a specific cart, schedule emails etc. It is possible to enhance the conversion rate by including coupons in the email. You can choose the coupon type, value, validity, prefix for the coupon and to delete the coupon once it is used.
‘Recoevered Carts’ section will display a list of the carts you have recovered. For each cart, you can view the order ID, customer name, email address, number of items, any coupon used, date, total amount etc. ‘Email Logs’ section will keep a record of the sent emails. And the ‘Reports’ section displays the number of abandoned carts, emails sent, clicks from emails, recovered carts, total recovered amount etc.
The single site license is priced at $65. Alternatively, you can try the free version which comes with limited features.
If you want manual control over the process, you can try the Cart Reports extension from WooCommerce itself. This extension provides instant updates about the currently open carts and abandoned carts. This will be helpful in monitoring the real-time performance of your online store and taking actions whenever necessary.
Once you install and activate the extensions, you will find a new tab titled ‘Carts’ in the WooCommerce > Reports page. This page displays the total number of ‘Open & Abandoned Carts’ and ‘Converted Carts’ for a specific period. It is possible to view the report for a chosen date range. It is also possible to view the most abandoned products and monthly product abandonment reports.
The cart list view allows you to analyze the open, converted and abandoned carts. The carts could be filtered by date, status or customer name. Whenever applicable, you can view the cart status, last online time, and cart products for an order. It is also possible to review the order or send an email to the customer.
The extension also comes with two dashboard widgets to display a summary of the cart actions in your store. The ‘Recent Cart Activity’ widget shows the number of currently open carts, number of abandoned and converted for the last 2 days and lifetime. The ‘Monthly Carts’ widget displays a comparison chart for the converted carts vs. open + abandoned carts.
The extension settings page allows you to define things like abandoned cart timeout, dashboard widget time range, excluding user roles from tracking, recording customer IP addresses etc.
The single subscription for the extension is priced at $79.
Free WooCommerce Cart Abandonment Plugins
So far, I have only discussed about the premium options for reducing cart abandonment. But if you are not ready to invest on this aspect yet, you can try any of the freely available plugins. Here are the best free WordPress plugins for preventing cart abandonment.
This simple plugin allows you to track cart abandonments and send personalized emails to regain the lost sales. With this plugin, you can remind the customers when they leave item(s) in the cart without proceeding to checkout. Along with bringing back the seemingly lost customers, it is also possible to offer special discount to those customers.
Besides the cart abandonment email, the plugin also allows you to send customized emails for various events like new user registration, 7 days after registration, payment problems, recurring email sequences etc.
This is an excellent free solution to regain your lost customers and reduce the cart abandonment rate. Once you activate and set up the plugin, it will start monitoring for any cart abandonment in your online store. As the plugin records the contact details when they are entered in the checkout page, the details are saved even if the customer doesn’t complete the checkout.
In case of any cart abandonment, Automated Cart Abandonment can send instant emails to bring the customer back. As the plugin comes with readymade email campaigns, you don’t have to create them from scratch. However, you can edit these emails or create new ones too.
Final Words
Cart abandonment is one of the main reasons behind the poor performance of most e-commerce sites. Now that you know the best ways to deal with this issue, what’s stopping you from getting started with one of them? Let me know which one you choose. And if you have any other suggestion to reduce cart abandonment, feel free to share the tips by leaving a comment below.