Email marketing is an indispensable part of modern e-commerce. According to a Custora study, this is the second most effective channel leading to e-commerce transactions (if you are wondering which is the first one, it is online search).
While email has been around for quite some time, now is the perfect time to take advantage of this excellent communication channel to promote your business. In today’s post, I will show you how to integrate WooCommerce with the popular email marketing service providers.
MailChimp is a widely used email marketing solution. The flexible design, powerful automation and comprehensive analytics make this an excellent choice for any type of online business. There is an official WooCommerce extension to connect your MailChimp account with your e-commerce site. You can use this extension to import all the customer information to MailChimp and send targeted emails.
The extension allows you to send automated emails to customers based on different criteria. Some common terms include the number of orders, approximate location, purchased product category etc. As the extension supports MailChimp’s eCommerce 360 feature, you can easily pull all the purchase data into your MailChimp account. The single site subscription for this extension is priced at $49.
Alternatively, you can use WooChimp to integrate the MailChimp account with your e-commerce website. Along with regular features like adding signup button at the checkout page, working with Ecommerce360, it also supports subscriber grouping, multiple lists and merge tags. You can get the plugin for $29.
If you are looking for a free option, there is a WordPress plugin titled WooCommerce MailChimp to do this job. You can use the plugin to add subscribers to MailChimp lists or interest groups. You can choose to display the opt-in box at the checkout page, customize the opt-in label, choose custom location for the opt-in, enable double opt-in etc.
Last but not the least, there is also a zapier integration for connecting MailChimp and WooCommerce. This extension enables you to create or delete contacts based on various actions like new customer, order, subscription, order or subscription status change etc.
iContact is one of the most popular email marketing service providers. Providing an all-in-one solution, this service is perfect for small to medium sized businesses. You can get started with any of the premium packages, which starts as low as $14 per month. There is also a free trial to try the service.
While there is no official iContact solution to connect the service with your WooCommerce website, there are some third-party solutions available. For instance, you can use Windsor Circle’s Guaranteed Integration module for this purpose. This service can help you convey valuable data from your website to the email marketing service provider and enjoy enhanced customer retention.
The service allows you to import more than 70 types of customer data to bring into your iContact account. With all this data, it is possible to create different types of customer segments based on various criteria like purchase history, product type, birthday, margin etc. And if you are short on time, you can set off by using one of the 8 readymade customer segments created by Windsor Circle. The dynamic product recommendation feature will suggest products to the customers based on various factors.
3. Constant Contact
Constant Contact is another popular email marketing solution. Large number of professionally designed templates is a unique feature of this email marketing service. It is also possible to edit the templates to apply your own branding. You can choose automatic options to send customized welcome, anniversary, birthday or any other event-based email.
There is an official WooCommerce extension to connect your Constant Contact account with the e-commerce site. You can use the extension to allow your customers to sign up during the checkout process. It also comes with a dedicated widget to put a signup form in the sidebar or other areas of your website. These could be incredibly powerful to build up your email list.
In order to use the extension, you will need a free API key from Constant Contact. Once created, you have to provide the API key details in the ‘Constant Contact’ section of the WooCommerce > Settings page of your website. You will find step-by-step instruction about the whole process here.
There is also a zapier integration to help you connect your Constant Contact account with a WooCommerce website. You can choose to create a new contact in your email list whenever a new order is placed, a new customer or subscription is created, a subscription or order status is changed, or a subscription is renewed.
GetResponse is a widely used email marketing solution with all the necessary features. Regardless of your experience level, you will find the intuitive user interface simple. Features like 500+ readymade templates, iOS and Android mobile apps, free iStock images etc. are some notable features of the service.
There is a dedicated WordPress plugin for connecting your GetResponse account with the WooCommerce website. By using this plugin, you can easily convert your website visitors into subscribers. The built-in form builder will allow you to create and display custom forms with the necessary fields. You can choose any of the existing layouts, edit them or create your own for the form.
It is also possible to add an invitation link in the comment form. Therefore, whenever visitors comment in your website, they will receive a registration link to your website. The plugin will also create a custom widget, which allows you to display the signup form on the sidebar or the footer.
Additionally, there is also a zap connecting GetResponse and WooCommerce. With the help of this extension, you can assign various tasks like new subscription, order, customer, change in order, subscription to create new contact in your mailing list.
AWeber is one of the oldest and most popular email marketing solutions available right now. This excellent service boasts an incredible delivery rate, beautiful templates and dedicated mobile apps. It is also possible to connect your favorite platforms like WooCommerce with AWeber. The best way to do that is to use the official Aweber Newsletter Subscription extension.
Your customers can subscribe to your mailing list by following any of the available ways – registering from the checkout page or singing up from the sidebar form. The plugin also comes with a dashboard widget to display the necessary information in the WooCommerce home page of your admin section.
Once you install the plugin in your WordPress site, go to WooCommerce > Settings an click on the ‘AWeber’ tab. At this point, you need to authorize the plugin with your AWeber account. After authorizing the plugin, you can customize various options like enabling subscription at checkout, changing the label, choosing list etc.
You can also integrate AWeber with your WooCommerce site by using the Zapier extension. The handy extension enables you to choose various actions like new order, customer, subscription, change in the order status or subscription etc. and create new subscriber in AWeber.
ActiveCampaign is an excellent solution for managing your various online marketing tasks. Along with the distinguished email marketing solution, the service also includes marketing automation and CRM facilities. As there are several integration options, you can easily enjoy these features in your WooCommerce website.
The easiest option for connecting an ActiveCampaign account with a WooCommerce site is to use Active Woo. The service allows you to automate all email sequences including the welcome, thank you, up sell and cross sell emails. The smart automation features will be useful in reducing your cart abandonment rate by sending conditional emails. Active Woo is also capable of sending text messages to your customers. The excellent plugin works perfectly with all ActiveCampaign account types. You can get this complete solution for $79 per year, which includes a 30 day money back guarantee.
If you are a bit short on money, you can get started with the free WC-AC Hook plugin. This plugin will help you collect information about your new customers. It is possible to apply different tags to categorize the customers. You can also track the order status and cart abandonment issues with this plugin.
The last option to integrate ActiveCampaign with WooCommerce is to use Zapier. The dedicated extension features all the common triggers like a new order, customer, subscription, changes in the order, subscription etc. Available actions include adding deal, deal note, deal pipeline, deal task, contact, update deal, contact, delete deal, deal task etc.
7. Campaign Monitor
Campaign Monitor is an excellent email marketing service. As the name suggests, the simple but powerful service helps you set up and monitor stunning email marketing campaigns. Being such a popular service, there are several ways to connect Campaign Monitor with WooCommerce.
The first option is to use the official Newsletter Subscription extension from WooCommerce itself. The extension allows you to connect your Campaign Monitor account with WooCommerce through the settings page in your website dashboard. As usual, you can place the subscribe checkbox in the checkbox and display opt-in form in any widgetized area. The built-in widget will display recent subscriber activity in the back-end dashboard. You can get a single site license of this extension for $49.
Another integration option is to use the WooCommerce Campaign Monitor Signup plugin. Like the official extension, this plugin allows you to place a subscribe option at the checkout page. It is possible to choose which list you want to use for the plugin. You will need the Campaign Monitor API key to use the plugin. The plugin is priced at $11.
If you are looking for a free option, you can try the Campaign Monitor for WooCommerce plugin. This free plugin provides a simple solution to add your customers into mailing lists. You can set up different list for high spending customers, repeat customers, first time buyers etc.
There is also a zapier integration which supports common triggers like new customer, order, subscription, changes in order, subscription etc. The available Campaign Monitor actions include adding, updating or unsubscribing a subscriber, sending transaction email etc.
If you have read the article carefully, you should have noticed that I have covered all the popular email marketing services and the best ways to integrate them with a WooCommerce website. However, if you use an uncommon email marketing service or want to a different integration service, there are some alternate solutions for you. Let’s take a look at those solutions now.
8. WooCommerce Autoresponder
With built-in support for all the popular email marketing services, WooCommerce Autoresponder is a powerful email automation system for WooCommerce. You can use this premium plugin to display an opt-in checkbox at the checkout page. It is also possible to add the customers automatically when they create or complete orders.
WooCommerce Autoresponder comes with 9 different autoresponder configurations. You can choose any of them or edit them to create your own configuration. It is also possible to configure the autoresponder for specific products. You can get the plugin for $16.
AutomateWoo could be another great choice for automating various marketing tasks of your WooCommerce website. The professionally developed plugin integrates WooCommerce with various email marketing, task management and wishlist management services.
Along with the regular emails, AutomateWoo allows you to automate specialized emails like cart abandonment, follow up, personalized coupon, product recommendation, customer feedback and wishlist on sale emails.
For each email, you can use the existing design or create your own design with the familiar WordPress editor. The reporting section will display detailed report about your subscribers for different time periods like last 7 days, this month, last month, this year etc. It is also possible to view the stats for a custom date period. The plugin is priced at $99 per year, which includes updates and support for a year.
If used properly, email marketing could be a very useful technique to boost your sales and establish better customer relationship. Now that you know how to integrate various email marketing solutions with your WooCommerce website, you should get started with setting up an email marketing campaign for your e-commerce website as soon as possible.
Let me know if you have any question about setting up the email marketing campaign. I will be glad to help you.